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覺一：突破混凝土常規(guī) 塑造輕奢家居

JUE1:Breaking through the routine of concrete to shape light luxury home

覺一成立于2012年，隸屬于北京榆構(gòu)有限公司裝飾混凝土事業(yè)部，是一家清水混凝土裝飾定制機(jī)構(gòu)。多年來，覺一依托北京榆構(gòu)全國領(lǐng)先的專業(yè)材料研究室、產(chǎn)品研發(fā)中心，過百余人的混凝土專業(yè)技術(shù)研發(fā)團(tuán)隊(duì)的支持，以及強(qiáng)大的企業(yè)實(shí)力，經(jīng)過與國內(nèi)外設(shè)計(jì)院及業(yè)主合作，積累了豐富的裝飾混凝土工程設(shè)計(jì)與施工經(jīng)驗(yàn)，可針對客戶訂單配合建筑設(shè)計(jì)單位及設(shè)計(jì)工作室、文創(chuàng)企業(yè)、獨(dú)立設(shè)計(jì)師、當(dāng)代藝術(shù)家，為客戶量身定制裝飾混凝土產(chǎn)品及其它非標(biāo)構(gòu)件的深化設(shè)計(jì)工作。在當(dāng)下工業(yè)風(fēng)、侘寂風(fēng)流行之際，覺一打造了自己獨(dú)有的品牌，產(chǎn)品囊括了家居、燈具、墻面裝飾和家具四大系列，近三百個(gè)產(chǎn)品，在業(yè)內(nèi)獨(dú)樹一幟。

Founded in 2012, Jue1 belongs to the Decorative Concrete Division of Beijing Yugou Group Co., Ltd. (BYPCE） and is a fair-faced concrete decoration customization organization. Over the years, relying on BYPCE national leading professional materials research office and product R&D center, the support of more than 100 concrete professional technology R&D teams, and strong enterprise strength, and through cooperation with design institutes and owners at home and abroad, Jue1 has accumulated rich experience in decorative concrete engineering design and construction, and can cooperate with architectural design units and design studios, cultural and creative enterprises, independent designers and contemporary artists to tailor the in-depth design of decorative concrete products and other uniquecomponents for customers according to customer requirements.

At present, with the popularity of industrial style and Wabi Sabi style, Jue1 has created its own unique brand. Its products include four series of home, lamps, wall decoration and furniture, with nearly 300 products, which is unique in the industry.

覺一利用清水混凝土的這一特性制作了眾多家居類產(chǎn)品，如被命名為“生長之塔”系列的吊燈、落地?zé)?，墻磚系列的“魚、織、香、毒、華、貝、巢”，長桌，靠背椅，以及羅馬柱盤、紙巾盒等家居飾。

Jue1 made use of this characteristic of fair-faced concrete to produce many household products, such as chandeliers and floor lamps named "Growth Tower" series, household accessories namely such as "Yu, Zhi, Xiang, Du, Hua, Bei and Chao" series of wall tiles, long tables, armchairs, Roman column plates, tissue boxes and so on.

北京榆構(gòu)裝飾混凝土事業(yè)部覺一清水混凝土品牌總經(jīng)理閆勇輝介紹清水混凝土藝術(shù)家居品讓覺一贏得了眾多美譽(yù)：“生長·臺(tái)燈”榮獲2019年中國設(shè)計(jì)紅星獎(jiǎng)；“落地?zé)簟?gòu)成”榮獲紅棉中國設(shè)計(jì)獎(jiǎng)·2021產(chǎn)品設(shè)計(jì)獎(jiǎng)；“夢想之城-微建筑群”榮獲“筑砼杯”第五屆全國裝飾混凝土大賽家居工藝品類銀獎(jiǎng)；“落地?zé)簟きh(huán)”榮獲2021年金蘆葦產(chǎn)品設(shè)計(jì)獎(jiǎng)等。

Yan Yonghui, General Manager of Jue1 of BYPCE, introduced that fair-faced concrete art home products won Jue1 many reputations:  "Growth·Table Lamp" won the 2019 Red Star Design Award; "Floor lamp·Composition" won the 2021 KAPOK Prize — China Product Design Awards; "City of Dreams-Micro-buildings" won the silver prize of home crafts in the 5th National Decorative Concrete Competition of "Concrete Building Cup"; "Floor lamp·Ring" won the 2021 Goldreed Industrial Design Award, etc.

夢想之城-微建筑群獲筑砼杯第五屆全國裝飾混凝土大賽家居工藝品類銀獎(jiǎng)

"City of Dreams-Micro-buildings" won the silver prize of home crafts in the 5th National Decorative Concrete Competition.

落地?zé)簟きh(huán)獲2021年金蘆葦產(chǎn)品設(shè)計(jì)獎(jiǎng)

"Floor lamp·Ring" won the 2021 Goldreed Industrial Design Award

落地?zé)簟?gòu)成獲紅棉中國設(shè)計(jì)獎(jiǎng)·2021產(chǎn)品設(shè)計(jì)獎(jiǎng)

"Floor lamp·Composition" won the 2021 KAPOK Prize — China Product Design Awards

同時(shí)，覺一每年都會(huì)參加深圳家具展、上海家具展、中國混凝土展等國內(nèi)重要展覽，在此期間推出當(dāng)季新品。他們推出的國潮系列產(chǎn)品，福建土樓、民國風(fēng)臺(tái)燈、中國宮殿等，都迎得了市場好評，也吸引了一大批海外客戶。

Meanwhile, Jue1 will participate in important domestic exhibitions such as Shenzhen Furniture Fair, Shanghai Furniture Fair and China Concrete Exhibition every year, and launch new products of the season during these exhibition periods. The China-chic series products they launched, such as Hakka Earth Building, table lamp in old style, Chinese ancient palace, etc., all received favorable comments from the market and attracted a large number of overseas customers.

覺一還緊緊抓住“一帶一路”建設(shè)發(fā)展機(jī)遇，與“一帶一路”沿線國家多領(lǐng)域、多層次的交流合作，將傳統(tǒng)的中國文化和世界文化進(jìn)行更加緊密的對接和同頻。目前，覺一的產(chǎn)品已經(jīng)出口到包括希臘、沙特阿拉伯、新加坡、菲律賓、保加利亞、泰國、阿聯(lián)酋等幾十個(gè)國家和地區(qū)，涉及了墻面裝飾、雕塑擺件、照明燈具、裝飾燈具等數(shù)十個(gè)品類的產(chǎn)品。在和當(dāng)?shù)氐慕ㄖb飾行業(yè)合作的過程中，也極大的促進(jìn)了品牌文化的宣傳和中國制造產(chǎn)品的品質(zhì)提升。

Jue1 also seized the opportunity of the "Belt and Road Initiative”, exchanged and cooperated with countries along the "Belt & Road" in various fields and at differentlevels, and brought the traditional Chinese culture and the world culture closer. Now Jue1's products have been exported to dozens of countries and regions including Greece, Saudi Arabia, Singapore, Philippines, Bulgaria, Thailand, United Arab Emirates and so on, involving dozens of categories of products such as wall decoration, sculpture ornaments, lighting lamps and decorative lamps. In the process of cooperation with the local architectural decoration industry, it also greatly promoted the publicity of brand culture and the improvement of the quality of China-made products.

雖然近一年多年，受新冠肺炎疫情的影響，交通運(yùn)輸?shù)男实秃统杀静粩嘣黾拥纫蛩?，使得覺一海外業(yè)務(wù)拓展工作緩慢，以小件、小批量的產(chǎn)品推廣為主。但品牌在海外的推廣工作并未停止，他們找到更多的站外渠道，通過文字、視頻、圖片的傳播，帶動(dòng)海外市場對中國制造及覺一品牌的認(rèn)知。

Although in the past year or so, due to the influence of the COVID-19, the low efficiency of transportation and the increasing cost, the overseas business development of Jue1 has been slow, focusing on the promotion of small pieces and small batches of products. However, the promotion of brands overseas has not stopped. They have found more channels like through the dissemination of words, videos and pictures to promote the overseas market's awareness of the brand made in China and Jue1.

覺一自成立以來，已投入大量研發(fā)費(fèi)用，持續(xù)進(jìn)行技術(shù)研發(fā)、工業(yè)設(shè)計(jì)、宣傳推廣等工作，目前已擁有了100多個(gè)外觀專利，儲(chǔ)備了多項(xiàng)專業(yè)技術(shù)，完成了一代又一代的技術(shù)更迭。未來，覺一還將加大工業(yè)化禮品的設(shè)計(jì)，延伸產(chǎn)品線；并做好設(shè)計(jì)輸出、技術(shù)輸出的工作。

Since its establishment, Jue1 has invested a lot of R&D expenses, continuously engaged in technical R&D, industrial design, promotion and other work. At present, it has more than 100 appearance patents, reserved a number of professional technologies, and completed the technological change from generation to generation. In the future, Jue1 will also increase the design of industrial gifts and extend the product line; and do a good job of design output and technical output.

覺一希望向世界推介“中國智造”和“中國設(shè)計(jì)”，找回我們的文化自信，也找到混凝土的自信。 

Jue1 hopes to introduce “Intelligent manufacturing in China" and "Designed in China" to the world to find our confidence in cultural by concrete.

英文原文鏈接：

https://en.ccpa.com.cn/site/content/7785.html